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Culture & Entrepreneurship
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Names of the authors are being added. We appreciate your patience. (2024). Culture & Entrepreneurship. Global Journal for Aspiring Economists, 1(1), 92–97. Retrieved from https://journal.gaee.org/index.php/gjae/article/view/21

Abstract

In this series of articles from the Entrepreneurship Vertical, we examine the concept of leveraging local culture for global impact, particularly focusing on India's diverse cultural heritage and its potential in various industries.

The first article, by Srijeeta Modak, Janiya Shijan, Varshika Jain, and Zaerah Iqbal, explores how India can celebrate its unique cultural identity amidst globalization. The authors discuss the significance of local elements in art, food, fashion, and wellness as tools for cultural diplomacy and economic growth, emphasizing that India's rich traditions can resonate with global audiences seeking authenticity.

The second article, authored by Suhani Goel, investigates the role of cultural entrepreneurship as a powerful economic driver. Goel highlights how local cultures can be transformed into profitable businesses while promoting community identities. The article employs SWOT analysis to identify the strengths and opportunities within cultural entrepreneurship, showcasing successful examples that bridge local traditions with global markets.

The third article, written by Navya Raizada, delves into the intersection of cultural entrepreneurship and digital innovation. Raizada discusses how technology can enhance the reach of local products and services on a global scale. The article emphasizes the importance of sustainability and ethical practices in cultural entrepreneurship, arguing that these elements are crucial for preserving cultural heritage while meeting contemporary market demands.

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